Google Ads and Microsoft Ads (formerly Bing Ads) allow businesses of any size and budget to appear in Search Engine Results Pages (SERPs) as users look for a specific product or service, and then stay in front of them as they browse the internet. These toolsets are incredibly robust, giving businesses the ability to target users based on search phrases, location, browsing history, and more.
With so many options at your disposal, it’s important to partner with an experienced PPC & SEM agency to leverage the full capability of these tools and build a comprehensive SEM strategy. With Pittsburgh Internet Consulting, our clients receive…
PIC is well-versed across the spectrum of paid online advertising solutions,
and we’d love to show you the power of Search Engine Marketing.
Paid Search Ads are the bread and butter of paid online advertising. They appear at the very top and bottom of Search Results Pages on Google, Bing, and other search engines, often delineated with a small “Ad” marker that separates them from the organic listings further down the page.
These ads are incredibly powerful as they allow you to get your products and services in front of users as they’re in the process of searching for them. With the ability to target specific keywords, locations, and other demographic information, our team is able to build powerful PPC campaigns with trackable conversion metrics, cost data, and more.
An absolute must for eCommerce businesses, Shopping Campaigns allow companies to display their individual products on Google and Bing. These ads typically display on the top right side of Google and Bing Search Engine Results Pages when browsing on desktop, and dynamically display relevant products from your site based on a user’s search query. These ads can also display in the “Shopping” tab on Google as well.
Shopping Campaigns require the use of a shopping feed which the PPC experts at Pittsburgh Internet Consulting set up and manage alongside the Product Ads. With an optimized feed, we’re able to drive relevant traffic to products on your site and cost-effectively increase sales.
Commonly referred to as Banner Ads, Display Ads run on the Google Display Network which is an enormous directory of websites and apps. These ads are typically used for branding purposes as users are displayed banners, videos, and more as they browse the internet. They’re a great way to get your company in front of a large audience in an affordable manner while still being able to target based on demographic and geographic user data. Also, you’re able to specifically choose which websites your ads appear on.
Remarketing Ads are subtype of Display Ads with the distinct difference being that they target users who have already visited your website. Banners, specific products, and more can be “remarketed” to users who are already familiar with your company, keeping your brand top of mind as they browse other websites.
Remarketing campaigns are built using tracking cookies they track user interactions with your site, so specific ads can be pushed to users based on pages they viewed, abandoned carts, and more.
The Google Ads platform provides a robust list of video advertising options to businesses who want to hit their audience with engaging visual content. Video Campaigns let you show your own video content on YouTube as well as across the Google Display Network. With a plethora of options available, like skippable and non-skippable in-stream ads, Video Campaigns can hit your target users and allow you to only pay when a certain engagement level is reached (e.g. users watch at least 30 seconds of your ad).