Meet The New Anchor App: Is this the next big social media marketing tool?

19 May 2016 | Social Media Marketing | 2 minute read

Radio by the people. That’s how the newest social media app, Anchor, is being pitched to the public since February 2016. Currently only available on iOS, Anchor is tapping into the newest, quickest, and most personal way internet users are using soci...

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9 Social Media Marketing Tips to Build a Better Brand

08 Apr 2016 | Social Media Marketing | 10 minute read

If you went to the coffee shop this morning and didn’t post a picture on Instagram, did it even happen? Whether you like it or not, social media has quickly taken over our lives whether you work in social media marketing or not. Everyone now has the ...

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How Social Media Helps With Your Brand Perception

21 Dec 2015 | Social Media Marketing | 5 minute read

Some of the biggest news in Pittsburgh this December was the release of Penguins Head Coach Mike Johnston. After less than satisfactory results, though not a terrible standing in the NHL Metropolitan Division, Johnston was relieved of the position on...

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How to Run a Facebook Contest

23 Nov 2015 | Social Media Marketing | 4 minute read

Earlier this year, there were 1.4 billion active Facebook users around the world. The easy access to so many users’ timelines makes Facebook the perfect place for businesses to engage with their audience. Over the past few years, businesses using Fac...

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You’re Missing the Point of Social Media Marketing

06 Oct 2015 | Social Media Marketing | 3 minute read

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What the Pinterest Buy Button Means for E-Commerce

03 Aug 2015 | Social Media Marketing | 4 minute read

I may be biased when I say that Pinterest is the greatest thing to ever happen to the internet – maybe slightly over exaggerated – because I fit Pinterest’s target demographic pretty spot-on (a 24-year old female college graduate, living in a suburba...

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Facebook Page for Small Business Owners

26 May 2015 | Social Media Marketing | 2 minute read

One of the first social media channel that brands often adopt is Facebook.  Everyone has Facebook.  If Facebook were a country, it would be the most populous nation on earth according to the Huffington Post.  In a 2012 marketing report by Hubspot, 42...

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Facebook's War on "Like Farms"

23 Apr 2015 | Social Media Marketing | 4 minute read

Facebook is taking big steps in attempting to rid itself of a growing nuisance that has been leeching off of them for years. If you’ve done business through Facebook, namely if you’ve advertised with the social media platform, you may have noticed yo...

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