Call tracking and recording service for marketers

30 Mar 2020 | Content Marketing, Robb | 5 minute read

What is the value of a call tracking and recording service for marketers?  Tracking inbound leads is a core function of an effective marketing department. Web based call tracking software like CallRail allows us marketers to track inbound phone calls...

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Marketing Qualified Lead Value & Cost - Why It Matters

12 Jul 2017 | Inbound Marketing, Robb | 5 minute read

Whether you are an industrial B2B company with a dedicated marketing team, or a small business managing your own marketing strategy, there are two important elements you must be aware of: your lead cost and your lead value. Your lead cost and lead va...

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Conversion Tracking - Why You Need More Conversion Opportunities

18 Nov 2015 | Conversion Optimization, Robb | 2 minute read

People are not cookie cutter replicas of one another - something many website managers forget. I can’t tell you how many times someone has told me about the actions of their website visitors based on their own browsing habits.

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Ready for a new website? Why you might be going about it all wrong.

10 Nov 2015 | Website Design & Development, Robb | 2 minute read

Your corporate website was designed maybe two years ago and you feel it's time for an overhaul. Its important to keep up with the times, implement new technology, and stay relevant. You shop around for a few website design companies and have seen som...

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